1st July 2013, Košice, Slovakia, Hirschau, Germany – In order to strengthen the expansion of electronic components distribution to the industrial production of company, SOS electronic acceded to an acquisition with a strong partner – Conrad.
Conrad is expanding its business strategy to create a new segment of industrial customers and to expand its product portfolio and services for this segment. This acquisition occurred also in order that SOS electronic as a company established in this area helped in expanding this strategy.
Conrad joined SOS electronic not only as an investor but mainly as a partner…
Holger Ruban, director of Conrad Business supplies, comments on the acquisition: ” „The Conrad Group will benefit from SOS electronic’s 22 years experience with industrial customers. People from SOS bring us valuable know-how which we can use together in the field of marketing, purchasing and sales for our strategy of building a new customer’s segment.“
SOS electronic as a company and brand will stay independent and will still be strengthened. Nothing will change in the method of ordering, deliveries, our pricing policy or any kind of communication with our customers and our company will still carry out all of the duties under the SOS electronic heading. The dismissal of staff is not planned. However, the opposite is true. In the future, the new investments to support Eastern European markets are planned.
About SOS electronic
SOS electronic is an international distributor of electronic components which provides its customers with solutions in the area of electronic components – semiconductors, passive and electromechanical components as well as soldering equipment and measuring devices.
Read More: SOS electronic became a member of Conrad Group